Let’s Talk!

We'd love to explore whether or not Fruitful could be a good fit for you! Just give us some brief details about your potential project and Meg will get in touch with you soon.

2015: A Fruitful Year

December 31, 2015 // Ben Lueders

To say that 2015 was merely a fruitful year for our team would be an extreme understatement. Looking back, it’s truly hard to imagine a year with more challenges, triumphs, growth and fun then the one coming to a close today. Just take a look at this quick overview of our our last year, and you’ll see what I mean:


  • Ben was delighted to have his award-winning illustration, Differences, featured in Von Glitschka’s book, Take and Make Art.
  • New window signage was installed in our space.
  • Fruitful forged a new partnership with healthcare technology company, H4T, to design an internal application called “Compass” and an iOS app called “Eobee”. 


  • Dillon’s Illustrations were featured in a gallery show at The 402 Arts Collective.
  • We began a partnership with friend Raj Lulla and his new client LifeChurch.
  • Fruitful Friends Nic and Erin became board members of the newly formed Letter Arts Alliance of Nebraska.
  • We began working with developer Chris Kollars on a dynamic site for a unique laser level product called SureHang. 


  • Our client, Trios Salon, celebrated 10 years of business.
  • Began working with the international ministry, Deaf Missions, in Council Bluffs on a new brand.
  • Revealed branding and packaging design for Hardy Coffee Co.
  • Completed logo designs for Eobee, SureHang, Urban Amp, and Bailey Recording. 


  • Baxters Pizza stopped serving lunch on Mondays – and a beloved weekly tradition was ended.
  • We helped our client Hardy Coffee Co. celebrate the grand opening of their new roastery. 


  • The entire Fruitful team was honored to attend the annual Big Omaha event together.
  • Our client Zinnia was accepted into the prestigious StraightShot business accelerator program.
  • We acquired some new office furniture: three custom desks handmade by our friends at Timbersmith and two comfy, teal “chouchairs”.
  • Fruitful celebrated 2 years of ful- time business at our packed Fruitful Morning open house party! 


  • Zinnia began StraightShot and acquired the outstanding Lara Butler as a summer intern.
  • The talented Josh Foo took a bunch of fun, new team photos for our upcoming website. 


  • We helped launch a simple, beta version of a freshly pivoted gozinnia.com
  • Dillon, Chris and Ben we’re excited to attend the yearly Owl Ride event, that Fruitful helped rebrand, in partnership with Nicolas Fredrickson. 


  • Hired our first full-time employee – the heroic and phenomenal Erin Pille!
  • The competent and beautiful Meg Lueders expanded her role at Fruitful to include all project management, and began creating our famed, weekly Monday Emails for our clients.
  • Launched our new Fruitful website in partnership with our friend Chris Kollars.
  • Began partnering with the newly formed financial services marketing company, Mineral Interactive.
  • Ty and Terri Schenzel, the beloved founders of The Hope Center for Kids, passed away in a tragic car accident – two days after we began meeting with them about a new design project. A newfound wave of inspiration swept our community as we reflected on the full lives they led. 


  • Our exceptional development partner Chris Kollars moved to Portland to work full-time at the extraordinary design firm FuzzCo.
  • The 402 hosts their wildly successful TRY Event – that we helped promote.
  • Zinnia enjoyed participating in StraightShot’s Demo Day event – which resulted an an influx of sales and publicity that helped carry them through the rest of the year.
  • Ben was honored to serve as a judge for the first ever AIGA student show at Southeast Community College in Lincoln.
  • We collaborated with Sharon Davis at Arbor Street Studios to create a 10 ft square piece of art for Coram Deo church’s 10 Year Party.
  • Deaf Missions launched the new branding we crafted for them. 


  • Fruitful moved their office from above Aromas Benson, to below it – in a new storefront space that is almost 3 times the size of our previous space.
  • Nic got married! Ben was honored to be a groomsman, and Jonah (the official Fruitful mascot) was honored to be the ring-bearer.
  • The Hope Center for Kids held their annual Gala event in honor of Ty and Terri’s service.
  • We were honored to host a two-week internship for SCC student Valerie Wissenburg.
  • Raj, Meg, Erin and Ben got new business cards.
  • Purchased a 7ft conference table from our friends at Gracie Table in Montana.
  • Fruitful opened its new office doors to AIGA Show contestants and became the Omaha drop-off location for entries.
  • Began working with information experts Cole Info, to brand a new product called Fetch.
  • Baxter’s Pizza officially closed its doors after Halloween night, thus ending an extraordinary age of culinary delight in Benson. 


  • The Fruitful team was delighted to receive 3 awards from the annual AIGA Nebraska Show event: bronze for The Hope gala invite design, silver for the SureHang website, and gold for the Hardy Coffee Co package design.
  • Began branding an exciting new coffee shop in the Bennington NE area (more details to come!)
  • Finished our second annual report for The Nature Conservancy of Idaho.
  • Finished two new branding projects for our clients, Hidden Valley Community Church, in Wisconsin, and Academy Christian Church in Colorado 


  • Erin kicked off the gallery show for her esteemed Potato Sadly comic series at The 402.
  • Fruitful was honored to do the branding and being a premier sponsor for the 2nd annual Startup Holiday Party. Zinnia also sponsored the event.
  • Released a large-format info-graphic style illustration for Gracie furniture, showing their table-building processes.
  • Hosted the first Holiday Party for The Letter Arts Alliance of Nebraska
  • StoneBridge Millard installed new signage of the branding we created with Nic Fredrickson
  • Sam Lueders began helping with weekly janitorial duties around the office – and led us in a few Nerf battles.
  • Saw Star Wars VII as a Fruitful team at 7am the morning after its release.
  • Installed new signage on the storefront of our space. 

Here’s to another Fruitful year in 2016!

Ben Lueders

Art Director + Owner