MPSF + Spark
Naming, Branding, Illustration, Website, Messaging
Make a Difference
When MPSF reached out to Fruitful for a rebrand, they needed a way to differentiate themselves from the school district and show Millard families how to help students succeed.
Crafting a Clear Message
Our strategy team led MPSF through a private brand strategy session, completing a Story Brand BrandScript, the backbone of the messaging strategy. From the Brand Script the team crafted website copy and content.
Say More Through Design
Next, we created a striking new visual identity. Our design team chose playful colors and imagery that felt bold and welcoming. Every design element has a soft, rounded edge that creates a lightness and approachability to the brand. The icons and illustrations add a kid-friendly look without being childish.
“We have had a wonderful experience with the entire Fruitful team. We have utilized several of their services and are never disappointed. They are intentional, creative and service oriented. A great investment and partnership!”
