True North Advising Group
True North provides organizational and leadership development consulting for government, military, and business.
Align the Brand with Its Mission.
From a new logo to mission statements, our work with True North aligned their presentation with their purpose: providing direction and organizational skills to businesses needing reorientation. Using the StoryBrand messaging framework, we crafted clear messaging to highlight how True North addresses critical, universal pain points in leadership. A clean, pared-down website provides a straightforward solution to these problems, while creating a professional visual identity.
True North Logo Design
The design team wanted to express the idea of a guiding north star for leadership professionals through illustration, color palette, and graphics. The polar bear icon was born out of its symbolism for the North Pole- serving as a beacon for guidance and direction.
“One of the best things I ever did for my business was hop on that first Zoom call with Fruitful Design & Strategy. I thought I needed a logo and a website. What I really needed was brand strategy consulting ... and logo and website followed.
EVERY 👏🏼 SINGLE 👏🏼 CONVERSATION 👏🏼 with Raj Lulla and Ben Lueders and their team has been transformational ... to my thinking and decisions I made and continue to make for the business. We grew something fruitful together.
Fruitful is now part of my extended team and whether you are an entrepreneur, leader of a business or nonprofit organization large or small, I cannot recommend them enough.”
